Finding a location is one of the most exhausting parts of creating a cafe. The search can take weeks, however.
Here are five aspects you might want from the best location:
Traffic and audience
Is your concept suitable for someone who is on the way to work or for those who meet friends in the middle of the day? Use your vision to identify your target audience. Then determine if the location is suitable for the end user. A minimalist café could be suitable for a business park, for example, while a hybrid café will do well in the downtown area, as both tourists and locals move around in these areas.
Parking and pedestrians
There is one or the other in a good location - ideally both. If you are planning a so-called destination café (longer food menu, many seats, suitable for groups), parking is crucial for customers. However, if you are planning a more espresso bar concept (ie fewer seats, smaller food options, takeaways), walkways and café walkers are essential.
A sign with the name of your coffee shop or café should be visible from the street and sidewalk. Drive a few times with a friend and see if he can show you the location as you pass. When you find a place, make it visible on Google Maps by creating a Google My Business account. Finding the right location is the starting point for many other steps involved in creating your own coffee shop. Once the location is in place, you can apply for licenses and run the legal aspects of your business.
Being close to competitors is not always bad, as the latter can contribute to a company's marketing and visibility. however, if you are too close to a café with a similar concept, you may have difficulty getting started at least at the beginning. Even after opening your cafe, keep an eye on the area to see what your competitors are doing and what you might benefit from together.
Everything is based on permanent ones!
Local cafes are built for regular customers who visit the cafe every day / week. These types of customers usually live or work within a short walk (5-10 minutes) of their regular café. Createking at the possible location of the café, it is worth knowing the neighborhood well: who lives in the area? Are they home for a week? What companies are operating in this area? Schools? Hospitals? Talk to locals and find out where they drink coffee.